Social media style guide for Cheese Club

Note: These are just guidelines, you may vary from them on special occasions such as Chinese New Year promotions and if it brings Sales

  1. Make sure you include a call to action
    Instagram & Facebook: Mark the related products using the Instagram account or include a link to the shop. We don’t just want people to like posts we want them to visit the website and buy.
  2. Facebook: Make sure you incentivize sharing of your posts.
    We don’t have a “refer a friend” program yet and word of mouth is an important tool to increase Sales. “Share with your cheese lover friends”. “You know someone who loves cheese?” are questions you can use to interact with customers.
  3. Colors & Fonts
    Whenever possible use the same policies as on the website. Don’t alter the color of the logo itself. The logo works well on dark and light backgrounds (see below which colors to use).
  1. The preferred background color for artwork is #F2EFEC (same as the website header) or a vertical gradient from #E0E0E8 to #FFE9AE (same as the homepage main body background).

5. Fonts and colors

You can download the fonts here: Abel / Josefina Sans / Noto Sans TC (for Chinese)
Or as single package here
Simply install them (right click on the TTF files after unzipping them) or use Font Book (Mac)  

6. Logo files

You can download the official logo here:
AI file, High res PNG

Do not alter the colors.